非物质文化遗产保护和互联网时代的竞争优势

The intangible cultural heritage protection and the competitive advantage of the Internet era are closely related. In the Internet era, with the emergence of new media such as mobile phones, computers, and tablets, people's lives have been greatly changed. The traditional way of spreading culture has gradually been replaced by modern technologies such as the Internet. Therefore, it is necessary to protect intangible cultural heritage in order to maintain its original form and avoid being distorted by modern technology. First of all, it is necessary to strengthen the protection of intangible cultural heritage in order to ensure its long-term survival and development in the Internet era. It is important for governments at all levels to formulate laws and regulations on intangible cultural heritage protection and strengthen their implementation. At the same time, local governments should also increase their investment in protecting intangible cultural heritage so that more people can understand its importance and value. Second, we need to make full use of modern technology such as the Internet to promote intangible cultural heritage protection. We can use social media platforms such as WeChat or QQ groups to spread knowledge about traditional culture; we can also set up websites or apps dedicated to introducing various kinds of traditional culture; we can even organize online activities or competitions related with traditional culture so that more people will be attracted by it. In this way, we can not only protect our own national culture but also promote exchanges between different cultures around the world through modern technology. Finally, it is important for us to explore new ways for protecting intangible cultural heritage in order to gain a competitive advantage over other countries in this rapidly changing world. For example, we can develop virtual reality (VR) technologies which allow us to experience our traditional culture through an immersive virtual environment; or we can use artificial intelligence (AI) technologies which enable us to accurately identify different elements from our traditional culture so that they will not be lost forever due to negligence or ignorance from future generations; Moreover, advanced 3D printing technology could help us recreate lost artifacts from our past so that they could be preserved for future generations’ appreciation too! By utilizing these cutting-edge technologies while preserving our own unique national cultures at the same time，we would definitely be able stand out among other nations when competing on a global stage!